Mass Media is any form and way of communication addressed to a large number of people.
It could be the internet, books, newspapers, magazines or any communicable technology used to connect and interconnect people.

For me, television is the most effective form of mass media but it usually showcases some programs that are, one way or another, inappropriate, indecent or offensive. Let's take for example the "white castle" commercial that features a woman riding a white horse. What's the connection between a girl riding the horse and a liquor ad? I mean, this is one way of harming the self image of young girls.

Another one is that television advertisers often equate happiness with the purchasing of products, despite studies which show that happiness for most people comes from non-material realms, such as warm friendships and accpetance to the community.

And of course, let's not forget the very controversial Pinoy big Brother.
When I ask people what they don't like about the show they often tell me "kasi andun si Wendy." And when I ask them why they still watch it they say "kasi maganda yung show."

Pinoy Big Brother, for me, is a manifestation of a poor Filipino trait that should be discouraged. That trait would be "pagiging chismoso" or gossiping. This trait is preposterous, boisterous in any angle there is. The show invades the privacy of an individual and ignores Filipino values and virtues that should be protected by the media for the betterment of the society.

I am not saying that shows with the same theme as PBB should be banned or stopped or anything of that manner. In fact, with a few modifications, PBB can actually be a productive show. Pinoy Dream Academy is of the same theme yet it shows camaraderie, goal-orientation and determination. These types of shows should be given more emphasis on prime time. It unconsciously molds the Filipino viewers to never stop believing, giving much press on the value of hope and optimism.

Mass Media is a very influential factor in anyone’s life, whatever the character it may appear to be. So, those agents of Mass media should be vigilant; they should know better than to think of money-earning tactics. After all, they are considered idols and models of their viewers, readers, etc. Media influence is boundless and it gives them power. And this makes it important to be careful. Remember, “with great power comes great responsibility.”